You can protect your information and privacy by removing cookies of the websites that each browser tracks. Luckily, managing cookies isn’t difficult and takes only a few simple actions.
On the other hand though, you may not be willing to share this information in the first place. It may be convenient, on one hand, as it allows to display ad content that you are more likely to be interested in. Certain tracking cookies are even able to tie online activity to real-world identity of the user.
Advertising servers use cookie files to identify users and build profiles to push relevant ads. Cookies are often used to track online activity and users’ habits. If it wasn’t for cookies, you wouldn’t be able to log into websites, get personalized information, or set user preferences on webpages. Besides having a confusingly edible name, cookies play an important part in creating conditions for comfortable browsing. They don’t take much space as all they contain is text. Cookies are small bits of information saved by websites on your computer.